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Author Topic: INET RADIO BIGGER THREAT THAN SATELLITE
D.C.Bailey
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Quoted from Feb. 2 issue of trade mag. Radio World

"Internet radio is much bigger than satellite ra-
dio is."
"That was the conclusion of a recent write-up in
the Wall Street Journal, which noted that Net ra-
dio had about 19 million weekly listeners compared
to 3.4 million for satellite radio at the time (it
has since increased to 4.1 million)."
"The Journal reports that three years ago,Internet
radio had 11 million weekly listeners. Figures are
from Arbitron and Edison Media. By Comparison, 227
million people listen each week to terrestrial ra-
dio."
"The growth rate of Internet radio has caught the
eye of traditional radio groups such as Clear Cha-
nnel and Radio One. Clear Channel recently hired
an AOL radio executive to lead its Web radio ef-
forts;Radio One plans to simulcast some broadcasts
online, COO Mary Catherine Sneed told the Journal
in December."
"Arbitron says people tend to listen to terrestri-
al radio in the car and Internet radio in the of-
fice.That balance could change as home networking
systems become more popular and wireless Internet
capability expands, according to the Journal."

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darnell
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I wonder how the numbers would look if the profits of Sat radio were compared with Internet radio (gross and net).

I also wonder what the name/date was of the WSJ write-up cited. I can't find it.

Although we all know Internet radio has many more ears.

[ 02-18-2005, 09:29 PM: Message edited by: darnell ]

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MarkP
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Thanks for sharing this article.

Wow, Radio One streaming some of its stations, that would be quite a development!

Isn't it funny how internet radio has so many more listeners but gets so little attention compared to the satellite broadcasters?

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darnell
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Latest comScore/Arbitron Webacsting numbers

quote:
NEW YORK, February 3, 2005 – Arbitron Inc. (NYSE: ARB) and comScore Media Metrix, a division of comScore Networks, Inc., announced today that the Monday - Sunday 6AM-Midnight audience for the three measured networks increased 16 percent from an estimated 4.2 million people per week, age 12 and older, in November 2004 to almost 4.9 million for the December 2004 survey period.
The 3 online networks measured are Yahoo, AOL and MSN.
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Felix
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interesting, i recently started to listen to internet radio more than local radio when im at home. It doesnt sound like the traditional jukebox i hear when i turn on the radio. i hear different and new music all the time.
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