quote: Infinity Broadcasting Corp., a terrestrial radio company whose business model is being challenged by the iPod phenomenon, is borrowing a page from its rival's playbook.
Next month, Infinity will convert an underperforming station in San Francisco to a format that will play only "podcasts," or amateur recordings distributed via the Internet to listeners' iPods and other digital music players. ... Meanwhile, radio industry leader Clear Channel Communications Inc. has been trying to lure listeners back in by reducing the amount of commercials. So far Infinity, the next biggest player in radio, has not matched Clear Channel's "less is more" initiative.
Well I think Infinity deserves credit for at least trying a new idea on-the-air. And believe me, no- thing could be much worse than their sat delivered talk format. As for Clear Channel's commercial reduction initi- ative, what it amounts to is total elemination of 60 second spots in favor of 30 second spots. But of course there is no talk of providing 30 second availabilities at half the rate of 60 second spots (although in all fairness that is standard prac- tice in broadcasting but the reason is to entice advertisers into buying the more expensive 60 sec- ond spots). These are but two of several new policies that CC has implemented recently. Let's see how they play out. DC Bailey Century Broadcasting
Posts: 78 | From: Oakland, CA | Registered: Mar 2003
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