Many businesses understand the need for social media marketing but they don’t understand how to make it work for them. A social media marketing campaign is just like any other campaign it needs to be affordable and effective. When these two things come together it can do wonders to help you grow your business. Here are the 5 rules for social media marketing to help your business benefits from these incredible platforms.
Learn How to Use it
You can find tons of information on the internet about how to use and market on social media. There are plenty of course both free and paid, but you need to be willing to learn. Take the time to find out how a social media marketing campaign works. The principals are the same for any business the magic comes when you have the right targeting.
Listen to Your Customers
If you want to find out how to attract your customer’s attention, then ask them. Listen to the answers, this is market research at its most basic. You also need to respond to customer inquiries on the platforms they are using. If you get tagged in a post on Twitter, Facebook or Instagram then respond to it. Most businesses overlook how important social media can be as a tool of communication with their customers..
Automate Wherever You Can
Be careful that your automation doesn’t turn you into a spammer, but rather use automation smartly. You can use things like post schedulers to schedule out your posts and tweets. You can use chatbots to answer basic customer questions. Using automation properly can save you a ton of time and help you to build your audience and your brand.
Blasting out posts isn’t enough anymore to keep your audience entertained. You need to actually be part of the community. Ask questions, interact on other posts, find out more about your audience and the issues they face. Offer solutions, it will help to promote your business as the authority in your space.
Limit Yourself to Two Platforms
You may think that is counterproductive but it isn’t. Social media can take up your entire day if you let it, not to mention your customers aren’t on every platform. Where does your audience hang out? Businesses are on LinkedIn, millennials are on Instagram or Snapchat. Pick two platforms and master those before you start adding more.
Social media can offer a huge ROI when it is used properly. A good social media campaign can generate a ton of traffic to your business at little or no cost, isn’t that worth learning how to use it? If you don’t have the time nor the inclination then work with a Social Media Marketing Agency to help you instead.